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Royal Far West


Royal Far West

“This journey has changed the culture of our organisation.”

 Jann Kingston, CEO, Royal Far West


Royal Far West Children’s Health Scheme and Services for the Aged was an 85 year-old organisation which needed reinvigoration of the brand to clarify the organisations role in the community, increase awareness and drive growth.


Extensive stakeholder consultation across NSW through workshops, interviews and desktop research crystalised a clear brand strategy to retain key heritage attributes of the brand while redefining it for future relevance and success. Brandswell modified the name, introduced an emotive tag line and created all ongoing marketing and communications featuring powerful human-interest stories with social impact measures.



• Brand Strategy
• Naming
• Tagline



• Brand Logo and Visual Identity
• Vision and Mission
• Communications Strategy
• Website
• Launch Event at Parliament House


Cared for

• Events
• Advocacy
• Internal and External Communications (managed for five years)
• Partner Strategy (Ronald McDonald House)

Proud of

“Sophie’s ability to understand the complexities of our organisation and her skills in engaging all stakeholders were outstanding. The feedback we have received has been immensely positive and I am pleased to say that we have already achieved much more than a new logo.


Our staff has embraced the new brand and have a reinvigorated approach to their work. Enquiries about our services have increased and I have had a number of approaches for individual and organisations, including government agencies, indicating their interest in working with us. This journey has changed the culture of our organisation.”


Jann Kingston
CEO, Royal Far West