Brand strategies for change and alignment, mergers and acquisitions, brand development and business growth.
The brand strategy ultimately informs brand architecture, names and visual identity including brand logo.
- Audience – profile and motivations
- Our Brand Strategy Pyramid® which helps clarify areas such as Core Values, Brand Essence and Key Proof Points
- Vision and Mission
The structure, hierarchy and relationship between brands – endorsed, monolithic, invisible.
- Clear (read, repeat, write, share)
- Compelling (memorable)
- Available (URL, social)
- Relevant (to the strategy)
BRAND LOGO and
Creating a visual representation of the brand strategy. More than just a logo!
The ‘game plan’ where we bring the brand strategy to life and prepare the marketing activation.
- Market Analysis
- Key Objectives, Strategies and Initiatives
- Measures of Success
Comprehensive and clear communications programs and initiatives to deliver the strategies.
- Key Messages – what to say
- Key Communication Channels – where to say it
- Timing – when to say it
- Writing – wordsmithing key messages according to audience and channel
- Content Management – creating relevant content with specific tactical partners who are experts in their field: public relations, media, info graphics, photographic, video content…
Ongoing care and management of the brand and marketing.
Brandswell can be:
- Hands on – we manage your brand and marketing.
- Hand holding – we chaperone you managing your brand and marketing.
- Hands off – we are your strategic sounding board as you implement the plans.