“Your time and contribution and the value you deliver are pure gold.”
After rapid growth in only a few years, the Ingham Institute asked Brandswell to define the organisational brand strategy and vision to align 300+ researchers across 40 groups to create ‘one brand not a house of brands’.
A rigorous brand audit of all research groups and informal ‘sub brands’, plus extensive stakeholder consultation with Board, partner organisations, researchers, staff and donors via a series of interviews, workshops and presentations informed the creation of a new brand strategy, vision and mission. Subsequently Brandswell has developed the brand architecture, evolved the brand identity and helped launch a new website. The relationship continues with ongoing strategic advice regarding fundraising, stakeholder engagement, events and strategic partnerships.
Created
• Brand Strategy
• Brand Architecture
• Tagline
CRAFTED
• Vision and Mission
• Core Values and Culture
• Visual Identity
• Website
Cared for
• Ongoing Key Strategic Projects
“Brandswell conducted a rigorous review of the Ingham Institute’s brand and business to understand [then] current perceptions from various audiences. The collective insights informed an invaluable series of strategic recommendations that defined the Institutes future brand strategy.
The recommendations provided, went way beyond marketing and communications with the reported insights informing numerous areas of our business. From this solid foundation and the strong relationship forged, Brandswell has subsequently supported several key projects including our fundraising strategy, new brand guidelines and a new website. Brandswell has a depth of knowledge of our brand that is second to none and we consider them a trusted advisor.”
“Your time and contribution and the value you deliver are pure gold.”
Client since 2016
