“As our brand and marketing advisor Brandswell has been an invaluable resource to our business.”
Martin Poole, Managing Director
Crystalise the brand strategy specifically the value proposition for the unique products and services, to accelerate sales growth in the Australian market and key international markets.
Detailed examination of the Fulcrum3D business and marketplace, overlaid with broad consultation of internal and external stakeholders, local and global, provided insights to inform and crystalise the brand strategy and product architecture. From this foundation Brandswell has worked with the Directors to craft and deliver all marketing and communications tactical activation, including introduction and oversight of our public relations (PR) tactical partner.
Created
• Brand Strategy
• Product Architecture
• Tagline
CRAFTED
• Brand Logo and Visual Identity
• Vision and Mission
• Website
• Marketing Imperatives and Initiatives
• PR Plan
Cared for
• Brand Management
• Marketing Management
• PR Management
“In a fast growing business and market, Brandswell was brought on by Fulcrum3D to review our brand, our positioning in the marketplace both locally and globally and our brand architecture. We needed support gaining alignment of Directors and understanding around our USP in the marketplace.
The process was very thorough with extensive consultation and interviews. Detailed examination of our business and marketplace, overlaid with the broad consultation of local and global stakeholders, provided invaluable insights to inform our brand strategy, product architecture and the implementation of a new tagline.
From this initial piece of work, Brandswell has launched a new brand with resources and guidelines, a new website, new communications collateral, develop business case studies and a public relations (PR) program to build our companies brand profile. In the absence of a brand manager, As our brand and marketing advisor Brandswell has been an invaluable resource to our business.”
