“Advice from Sophie is considered, creative and insightful, always focused on strategy and the end goal.”
Stephen Treacey, Managing Director, greenslips.com.au
After 16 years of progressive websites evolutions, the client was seeking strategic advice and a wholistic approach to their multiple online brands with the view to creating quality links to drive growth.
Brandswell distilled the brand strategies for three brands – greenslips.com.au, ctpinsurance.com.au and greenslipscalculator.com.au – which subsequently informed the redesign of the brands and websites. With greenslips.com.au as the dominant website, the entire user experience has been reengineered and redesigned to ensure a faster, easier and more successful consumer experience. Brandswell has worked with the client to define and write briefs, search and introduce new tactical partners, prepare and present to key clients, and provides ongoing advice as a strategic ‘sounding board’.
Created
• Brand Strategies – three brands
• Tagline
CRAFTED
• Websites – three brands
• User Experience
Cared for
• Ongoing Brand and Website Management
• Strategic Business Advice
“Sophie drilled three brand strategies. She took the time to understand the issues, the nuances, the aspirations and the bigger picture.
Beyond branding, Sophie is integral to the greenslips.com.au business. Advice from Sophie is considered, creative and insightful, always focused on strategy and the end goal.
I rely on Sophie’s counsel across many aspects of the business.”
Stephen Treacey
Managing Director, greenslips.com.au
