After ten successful years, 360 Degree Marketing Group were ready to celebrate this milestone and prepare for ongoing growth with a thorough review and analysis of their brand positioning and proposition to inform the future brand.
Brandswell worked closely with the Founder and CEO to clarify and define his personal vision for the business. Reviews of the historic and current business, brand and marketing plans alongside all the communication channels informed prioritisation and some rationalisation. Desktop research and stakeholder interviews helped define the marketplace positioning, target audience and cultural attributes of the brand in a simple and concise brand strategy and marketing plan.
Created
• Brand Strategy
• Brand Name Consolidation
• Brand Architecture
CRAFTED
• Brand Visual Identity
• Website
• 10 Year Celebration: Story Telling and Presentation
• Credentials Presentation
Cared for
• Ongoing Brand and Website Management
• Strategic Business Advice
“Thank you Sophie. You are our brand saviour.”
