We distil complex business problems and cultures into clear, simple, actionable
strategies, creating stakeholder loyalty and business growth.
Original
thinking
Continuously refine and
improve for sustained
long-term success
As if they are our own
brand and business
Evidence validates
our intuition as
we bring meaning
and add value. We
listen intensely and
connect deeply with
curiosity to learn. We
create understanding
and build knowledge
through insights
and reflection.
We bring
our whole body to
the conversation and
recognise the ‘ah ha’
moments.
We deep dive before distilling the fundamental realities. We don’t need or want complications and certainly don’t create them. We love to unravel the messy knots of business and brand.
We care deeply and
demonstrate pride
in our commitment
to quality and
excellence in
everything we do.
We tell the truth with
integrity, empathy
and courage.
We have real
conversations, and
are not afraid of the
uncomfortable truths.
We bring 100% of our
self to the adventure,
(warts and all). As a
wise man once said
“the truth will set you
free, but first it might
piss you off.”
Productivity
motivates us to
continuously move
forward. Our growth
mindset makes us
goal oriented and
determined. We
love to ‘get stuff
done’, being agile
and responsive to
this dynamic life. We
feel alive and those
around us share our
passion for cracking
a pace and making
progress.
Sophie has spent her career exploring, designing and distilling the Brandswell methodology to help organisations discover their authentic brand and build stakeholder trust. Working in the design, advertising and marketing industry Sophie built and ran her own agency for 17 years. Sophie worked with local and global brands including Coca-Cola Amatil, Campbell’s, Arnott’s, Unilever, Allied Domecq, SC Johnson, Nestlé, IAG, AMP Capital and ANZ. Today Sophie and her team work with CEO’s, Boards and Executives as strategic advisers helping manage their brand, reputation, marketing and communications.
Why the photo?
I love brand communications, and I love trekking through the wilderness. This photo was taken after I ran through a bush walk in New Zealand, the spectacular Rob Roy. I had to run it to avoid missing out – long story I can tell you over a tea or beer.
Sophie works with a select team of strategic tactical partners who bring specific and unique expertise to the team including:
